This week we had a speaker Darren Barefoot from Capulet Communications who talked about multi-channel marketing. Nowadays advertisement became so accessible to everyone, we can use different channels to get different information, such as TV, magazines, ads online, social media, and others. Companies work on attracting audiences from different categories. They use different advertisement tools.
People spend a lot of time on social media; therefore, companies use social media to reach the audience. Advertisement became very accessible that we stopped noticing it. Brands sponsor influencers all over the world who share information about certain products on Instagram, YouTube, and other platforms.